Case Studies & Testimonials
As a new and growing group, we are awaiting measured results from some of our most recent work. Check back often for new case studies and testimonials.
The Client
A wholesale distributor of consumer goods
The Challenge
The client had secured exclusive distribution rights in Canada for a premium household appliance line. The product line had been promoted and sold by the client for over two decades but reseller interest had slowed and market share was particularly low in several provinces. The client sought to understand the market opportunities and develop a detailed growth strategy
The Solution
A thorough market analysis revealed a lack of consumer awareness and some gaps in brand identity. An evaluation of the channel selection revealed opportunities for improving sales strategies.
Our recommendations included:
- A move to full-line distributor model to boost consumer awareness of the brand
- Positive changes in warranty period to reflect the quality of the product
- Reseller incentive and finance programs to offset slumping sales in challenging economy
- Marketing plan included updated printed materials for consumers and store displays
The Result
Within eight months of implementation, the Clean Lines analysis, marketing recommendations and sales plans realized 22% growth in new resellers in the target provinces
The Client
A US based manufacturer
The Challenge
After initial success in the Canadian market, the client needed to adjust the sales strategy and distribution channels in response to declining market share and off-shore competition
The Solution
Market and competitive analyses confirmed the commoditization of the product line. The client could not overcome the cost advantage of competitor’s off-shore production. Clean Lines recommendations included a new sales strategy focused on servicing smaller, independent retailer who could not previously purchase directly from the manufacturer. The client had a unique competitive advantage which allowed for cost-effective customization of product, which this channel had not previously been able to demand from manufacturers. Thorough research and analysis provided further information and recommendations for successful execution of this strategy; including product mix and pricing recommendations, shipping policies, marketing materials and ongoing sales coverage.
The Result
Upon implementation of recommendations, the client has realized greater revenues and margins from this new channel than previous Canadian sales. The market continues to grow and new retail customers continue to be acquired.